Why WWE SummerSlam Became a Brand Bonanza : adweek

Author: dwayne johnson in : August 28, 2016

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Why WWE SummerSlam Became a Brand Bonanza

WWE, which broadcasts to nearly 13 million U.S. wrestling fans a week and has 670 million fans on social media, is an entertainment powerhouse, and it's no surprise that several brands are getting in on the action.WWE SummerSlam, which airs on Sunday on the WWE Network, will be co-presented by Cricket Wireless and KFC, and other brands including Jolly Rancher, DiGiorno and Mountain Dew also are sponsors."We have more than 500 live events per year and had more than 11 billion views on YouTube last year.

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Ten WWE SummerSlam moments and memories that define the history of the event

Jonathan Coachman looks back some of the best SummerSlam moments in WWE history, including Brock Lesnar defeating The Rock to become WWE champion and Randy Orton cashing in his Money in the Bank briefcase to beat Daniel Bryan for the WWE title.(3:10)In the 28 years since its 1988 debut, SummerSlam has become one of the WWE's signature pay-per-view events and played host to some of the most memorable moments in the company's history.There have been too many to count, but certain memories stick out in the minds of fans around the world -- and ESPN's staff is no different.

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Here Are Your WWE SummerSlam 2016 Predictions & Analysis

WWE Promotional ImageWWE SummerSlam 2016 airs this Sunday, August 21, live on WWE Network and pay-per-view.The "biggest party of the summer" features a massive card with every championship on the line, a new championship up for grabs and the long-awaited showdown between Randy Orton and Brock Lesnar.Here's the card as we know it:1.

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WWE SummerSlam 2016 Is Here to Knock You Out of the Ring

It's that time of year, wrestling fans: WWE SummerSlam is back.The "Biggest Party of the Summer" is returning to the Barclays Center in Brooklyn on Sunday, August 21, as WWE's biggest stars battle for supremacy on the WWE Network at 7 p.m. Eastern / 4 p.m. Pacific.The Top Moments From WWE SummerSlam 2015 >>>On the fight card: Randy Orton goes one-on-one against Brock Lesnar in a battle of "The Viper" against "The Beast".

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Getting a grip: SummerSlam lineup set, WWE suspends two stars

Each week, Sporting News will run down five of the biggest stories in the world of professional wrestlingThis Sunday's SummerSlam from the Barclays Center in Brooklyn, N.Y., is one of the more packed lineups in recent WWE history.Eleven matches are scheduled in what will be a long night for anyone watching on the WWE Network, including a two-hour pre-show followed by the main card, which will last more than four hours.Related VideoMORE: Big Cass talks WWE call-up | Dean Ambrose speaks out on WrestleMania opponentHere is the entire card:— Finn Balor vs. Seth Rollins for the first WWE Universal Championship— Dean Ambrose vs. Dolph Ziggler for the WWE World Championship— Brock Lesnar vs. Randy Orton— John Cena vs. AJ Styles— Sasha Banks vs. Charlotte for the WWE Women's Championship— Rusev vs. Roman Reigns for the United States Championship— The New Day vs.

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Sunday, August 28, 2016

Why WWE SummerSlam Became a Brand Bonanza : adweek